Protect Yourself

If you spend any time populating your blog with value-packed, original content…

— OR —

If you earn money in any way through your blog — affiliate programs, your own products, Google AdWords, etc…

— OR —

If you do both…

Then pay close attention because this post is written especially for you.

Hey, Who Stole My Content??!

In the offline world, taking someone’s writing and calling it your own is called plagiarism. It is an offense that isn’t taken lightly — for example, students who are caught plagiarizing face penalties as mild as a failing grade for that particular assignment to as severe a punishment as expulsion from school.

Unfortunately, the Internet has made plagiarism as common as cat videos on YouTube. Just recently I learned that some of my peers in the blogging community have had their posts stolen and blatantly used by other people on other blogs. It is unfortunate that this is happening, but it is hard to police.

The bottom line is, in academia as well as online, stealing someone’s writing and claiming it is your own isn’t right. Nothing feels worse than discovering someone has taken your post and put it on their blog with their name on it.

The good news is, there is a way those of us who blog can protect ourselves from content thieves and perhaps, scare off potential plagiarizers from taking our original content.

It’s as simple as creating a disclaimer page.

Before you become too worried about knowing how to write legal mumbo-jumbo, relax.

A free site called PriorityDigital.com has made creating custom disclaimers as easy as 1-2-3.

When you go to this site, you will see a box that has four fields to fill. Simply enter your particular information, click the “make my disclaimer” button, and voila! You will be taken to a new page which you can then copy and paste into a new page on your blog.

To see what my disclaimer page looks like, click this link here.

While having a disclaimer page won’t stop everyone from stealing content, it is a deterrent, like having a security system installed in your home. Potential thieves are more likely to go after content that hasn’t been protected with a copyright disclaimer.

Conflict of Interest??!

The second part of this post is for anyone who earns money through your blog. I have always subscribed the “CYA” Policy of doing business, and with the FTC putting its nose deeper and deeper into online marketers’ business, we all might as well be safe than sorry.

Disclosing to your readers that you may earn commissions, stipends, rewards, etc. from certain parts of your blog is the responsible thing to do. Not only does it elevate you to the professional level, but it shows that you respect your readers and aren’t out to trick anyone through slick tactics or underhanded maneuvers in the name of earning a fast buck.

(I imagine many of you reading this post are very familiar with the underhanded tactics used by some online marketers. And last I checked, we don’t like it when we get tricked or used.)

Rising above those strategies sets us in a class by ourselves, earning respect and a solid reputation for being on the up and up.

So where can you create a custom disclosure policy?

Like the disclaimer policy site I found, the second free resource I discovered recently is also simple and straight forward. It is called DisclosurePolicy.org and takes less than 5 minutes to generate a custom disclosure policy to put on your blog.

When you visit DisclosurePolicy.org, click on the blue button on the bottom left hand side of the screen. You will be asked a series of 6 sets of multiple choice questions. Make sure you read each answer thoroughly so that you select the right answer for your blog’s particular circumstances. At the end of the six questions, you click a button that generates your custom disclosure, which you can then copy and paste into a new page for your blog.

To see what my disclosure policy looks like, click this link here.

I have also placed an “I Disclose” Badge that links to my disclosure page on the right sidebar of my blog where readers can easily see it.

Where you decide to put your disclaimer and disclosure pages is a matter of personal preference. I chose to nest mine under my “Resources” tab as that is where I promote some affiliate products and programs from which I earn commissions.

Taking the time to do this will put you in a class above many online marketers. It will demonstrate your commitment to best online marketing and blogging practices. It will also give you peace of mind, knowing you have protected your hard-earned work from unsavory folks who are too lazy to create their own.

Let me know if you use these sites to create your own policies. Or, if you know of other free online resources that can help bloggers protect our work, please share! As always, I appreciate your comments and syndication! 🙂

About

Mary Lou Kayser

Mary Lou Kayser is a bestselling author, poet, and host of the Play Your Position podcast. Over the course of her unique career, she has influenced thousands of people to become more powerful as leaders, writers, and thinkers in their respective professional practices. She writes, teaches, and speaks about universal insights, ideas, and observations that empower audiences worldwide how to bet on themselves.

  • Mary Lou,

    Great advice, thank you. I find it really annoying to have to deal with this sort of thing – I admit – and I’m also grateful for you spelling it out for me and giving me links so I don’t have to spend time working it out by myself! Truly 🙂

    It’s not something I’ve thought about much… and I see its importance and the benefits. I’ll get on to it!

    Thank you,
    Tricia.

  • Hi Tricia, Moving forward, I just think those of us who write strong original content from our hearts (rather than regurgitating the same old post that’s been wrung out to shreds) need to be smart and cover ourselves. There are a lot of people who believe all online content is public domain, up for grabs without penalty, when nothing could be further from the truth. I wanted to make the process as simple as possible for people who want to create their own disclaimers and disclosures. Once it’s done, we who love to write can get back to what we love to do! 🙂

  • This is so cool Mary Lou, I have been working on this the last few days and was losing interest real quick!! Have just used these services and its all done and linked up on my blog in 15 minutes. Can’t thank you enough!
    cheers
    Nat

  • Mary, your always ahead of the curve. Not sure if I would find this useful for my Blog because of the type I’m using. But I’ll look closely at this and try to make sense if it is for me. My blog is a lot like my Bank Account. If a hacker got it to it they would have to make a deposit to take anything out.

  • Hey Mary Lou,
    I’ve been so paranoid about content stealing, Chris McCargar didn’t hesitate to refer me to this article.

    Thanks for the great info. Really helpful Article.
    Cheers

    Zane

  • Hi Nat, Glad to share these two services, and even gladder that you were able to use them so easily. Best practices dictate making it clear to our audiences that we are professionals and aren’t interested in tricking or misleading our readers. You are one of the best out there!

  • Hi Nelson, I would argue that you DO have content worth protecting, as these past many months, you have been slowly but surely creating an original work of art in the form of your blog. Each post you write is original and interesting. Why not make it clear to your readers that what you have created deserves to be copyright? I’m just sayin’… You got good stuff! 🙂

  • Hi Val, Taking the time to cover ourselves and protect our original work simply reflects our professionalism and models best practices to our audience and colleagues. Glad this is useful to you!

  • Hi Zane, With the common mis-perception out there that what exists on the Internet is “public domain” and therefore free for all to use without reference, we who create original content need to take the necessary steps to protect what we create with disclaimers. Chris obviously cares about you to pass along something he knew you would find valuable! 🙂

  • Thanks for sharing this with us Mary Lou. You’ve done all the research for us, all we have left do is implement it. That’s really helpful.

    Cheers 🙂

  • Aloha Mary Lou,

    This is very valuable information you have shared with us. Thank you so much for telling us. I think it’s a great idea.

    Much aloha,
    Kellie 🙂

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