Why You Don’t Have to Be Afraid of Google

Ever hear that old cliche, the cream always rises to the top?

Well, it’s alive and well in the online marketing world, with a little extra help from Google.

The challenge is, many small online business owners are worried that if they do something wrong, Google will “slap” them and close out various accounts they have set up. Perhaps they have heard rumors of Google punishing individuals and businesses, which makes them fearful of doing something wrong and angering the mighty Google.

Fortunately, for the majority of people doing business online, this fear is unfounded.

In his recently released document called “The Perpetual Traffic Report,” Ryan Deiss shares a brief yet telling history about Google’s relationship with folks who are using its platform to build their businesses. (I recommend reading this document — it is very informative! There is a link at the end of this post to get access to it.)

This document was written in direct response to the latest algorithm changes Google made at the end of June which affect anyone who is working hard to get their sites ranked on Google’s front page. Change always causes worry and concern which then leads to rumors flying all over the Internet.

Before going too insanely mad about what seems to be the flavor-of-the-week approach Google takes when it comes to its inner algorithmic workings, Ryan offers this piece of solace: Google is simply making the playing field as fair as possible and working hard to keep spammers from taking away valuable real estate space from legitimate businesses.

Now I know there are people in the Internet Marketing circle who are very angry at Google right now, who believe Google is putting the hard squeeze on small businesses and network marketers, instead favoring only big companies with deep pockets who can keep Google fat and happy long-term. I understand why. When someone changes the rules on you half way through a game at which you were winning, it is bound to piss you off.

But — and there is always a but — at the end of the day, Google cannot survive solely on big businesses because big businesses do not have all the answers people who turn to Google looking for information want. Google NEEDS smaller, legitimate online businesses to keep its engines humming.

This is good news for small businesses looking to make a mark online with their legitimate offerings. And that is the key right there. If what you have to offer the marketplace is indeed the “cream,” and through your online activities you demonstrate that you are indeed offering value to your customers, then you have no reason to be afraid of Google.

What are your thoughts on Google? Is it too big for its own good and out to squeeze the little guy? Or is Ryan Deiss on to something? Share your comments and pass along to your friends!

Get your copy of “The Perpetual Traffic Report” by clicking here…

(I am not an affiliate nor am I compensated for anything related to this report.)

To Massive Traffic!