I subscribe to several professional blogs and as such, receive notifications about posts that may be of interest to me. This morning I followed one of the links that intrigued me, and was led to a video about a young entrepreneur from Silicon Valley who is doing business in an unusual way. Great interview — short and sweet (roughly 5 minutes). So the content lived up to what was promised.
However, when I scrolled down to look at the responses to this video, here is what I saw:
Keep in mind that this comment appeared in the number one slot on a blog that is affiliated with one of the country’s leading television stations. A site that gets thousands of viewers a day. The name of the site isn’t important, but the lesson from its oversight with having this comment appear is.
Now I have been blogging for more than three years, so I have had my share of these “love” comments show up in my comment section. But they never see the light of day because I always delete them. I don’t care if publishing this nonsense would send my blog’s Alexa rating through the roof – there comes a point where you have to distinguish between your reputation and your numbers.
I know for a fact from reading lots of blogs that there are people who post EVERY comment they receive, no matter how ludicrous or irrelevant. To me, this is simply foolish, and reduces the credibility of the blogger. Everything that appears on your blog or website should be deliberate (which is why comment automation can backfire — if you aren’t pay attention to your comments because you have them on “plug and play” mode, you could be publishing some really embarrassing stuff).
Will this comment make or break the blog? No. It’s too big and has too many followers for that to happen. But in my opinion, a blog this size should have someone in charge of monitoring comments and keeping the irrelevant ones out and only the relevant ones in.
For smaller blogs, however, it pays to pay attention, comments and all. People do notice things and may be too polite to say something. If you are regularly writing in the blogosphere, take the time to go through your comments and showcase only those that are relevant to what you have written. Delete the rest. Your personal brand — and your readers — will be the better for it.
What are your thoughts? What is the most irrelevant comment you’ve received on your blog? Share your stories here and pass this post along to people you believe could benefit from this message.