First, it’s an internal gauge that serves at all times, both good and bad. It stands for what is most important, driving decisions during periods of uncertainty, loss, and celebration. It keeps us centered while moving forward.
Second, it’s an external beacon, declaring to the world:
This is what matters. This is who we are. No matter what. No questions asked.
Don’t Mess with Texas.
Just Do It.
Win the Day.
A mantra doesn’t allow us to rest on our laurels in the face of victory, nor wallow in our sorrows upon defeat. It can mean the difference between complete collapse and carrying on.
Laying its comforting hand on our shoulder as the confetti falls or the press dogs us for an answer, it leans in and whispers:
“Congratulations. What’s next?”