Mary Lou Kayser » The New Economy

The Best Superbowl Commercial for 2012

Mary Lou — Mon, 06 Feb 2012 19:49:00 +0000

Among the dogs and babies and beautiful bodies, there was one Superbowl commercial that stood head and shoulders above the rest this year. It wasn’t tantalizing or seductive or funny. It wasn’t cute or clever or witty. It was poignant, thoughtful, reflective, raw. It took viewers to a deep, private place no other commercial in this [...]

Running the Amazon Kindle eBook Numbers

Mary Lou — Thu, 26 Jan 2012 17:33:39 +0000

More than 5,000,000 people got an Amazon Kindle during the holidays. And just about every one of those Kindles was empty of content. Which is why content creators – writers, artists, designers, movie makers, and the like – have never had as great an opportunity to get their work in front of hungry audiences as [...]

Should You Pay to Have a Mobile Website?

Mary Lou — Fri, 02 Dec 2011 16:01:21 +0000

It’s no secret that having a mobile website is an important part of doing business today. Mobile users are a) growing and b) demanding more from the mobile websites they search from their handheld devices. But studies show that more than 90% of businesses do not have a mobile friendly website. If your website is [...]

Note to JC Penney: Make Sure Your Quick Response Code Is Up to Date

Mary Lou — Thu, 01 Dec 2011 01:11:29 +0000

New technology, like the quick response code, is fun for a lot of reasons. It’s hip. It’s trendy. It creates buzz. For the businesses who use it, the quick response code has that “We’re cool” factor. It’s no secret in the marketing world that the quick response (QR) code is the latest trend to enter [...]

Does the Bootstrap Metaphor Still Work in Today’s Economy?

Mary Lou — Fri, 18 Nov 2011 17:03:20 +0000

“Sociologists say that those who’ve managed to pull themselves up by their bootstraps often want to see others do the same.” Today marks the second month “anniversary” of Occupy Wall Street. Like a lot of people, I’ve been trying to wrap my arms around this movement, seeing it as both a nuisance/waste of time/resources as [...]

Don’t Delay: Offer More Value to Generate More Cash for Your Business

Mary Lou — Mon, 14 Nov 2011 17:14:27 +0000

Anyone doing business wants to get more leads, who can then be turned into loyal, repeat customers who are eager to spend more cash on your products and services. The question so many business owners ask these days is, “How do I get more leads into my sales funnels?” The answer is fairly straight forward. [...]

How to Capitalize on The Mobile Movement

Mary Lou — Fri, 04 Nov 2011 18:59:27 +0000

Is Social Media the Next Dot Com Bubble?

Mary Lou — Wed, 19 Oct 2011 17:16:48 +0000

There is a quiet yet growing opinion in the Internet marketing stratosphere that social media and all the hype surrounding it is just like the dot com bubble from ten years ago. Remember that? Everyone and their dog was in “start-up dot com” mode, and the venture capitalists were throwing money at anyone who had [...]

The C-Word

Mary Lou — Mon, 26 Sep 2011 01:17:30 +0000

It’s been a crazy week at Facebook. With their most recent “makeover,” Facebook has managed to frustrate, excite, rile up, and send people scrambling — all as a result of a few tweaks to their code. Talk about power! To cause so many reactions from one end of the spectrum to the other is frankly, [...]

Remembering 9/11 from 40,000 Feet

Mary Lou — Mon, 12 Sep 2011 16:22:00 +0000

Yesterday marked the 10th anniversary of 9/11. It was a day full of stories, of remembering. Anyone old enough to remember that fateful day has a story to tell, and in today’s post, I wanted to share with readers a message I received yesterday from a friend who is a flight attendant with JetBlue Airlines. [...]