The mobile movement is gaining momentum. I witness smartphone usage every day, not only in business settings, but out and about in routine situations. I can’t tell you how many times I have to honk my horn at the car in front of me when the light turns green because the driver is looking down at their smartphone and not paying attention to traffic! (Don’t get me started on this topic.)
I see people at the grocery store, the bank, the nail salon, the gas station using smartphones. My kids use their smart phones to communicate with friends, teachers, coaches. Even when I am out for my daily walk, I pass plenty of folks with Rover’s leash in one hand and their smartphone in the other, giving new meaning to phrase the mobile movement.
Yet 9.7 out of 10 business people I engage in conversation about the mobile movement are completely unaware of how to take advantage of mobile technology for driving sales in their businesses. Like so many other expectations related to technology, business owners are frequently overwhelmed by the amount of extra work they need to do to be current with today’s trends. And so they do what most people do when we get overloaded — nothing. Unfortunately, doing nothing about bringing the mobile movement into your business plan means leaving money on the table for your competition to grab.
This is one reason why, when I consult with clients, I teach them how they can incorporate the mobile movement into their overall business strategy as a way of capitalizing on this growing trend — without the headache or the overwhelm. It is so gratifying to see the light bulbs turn on for folks who see what the mobile movement really can do for their bottom lines when they make the decision to use a mobile strategy.
Just take a look at this infographic to witness how smartphones like the iPhone 4 and Android are impacting consumer lives and behavior:
What do you use your smartphone for? How are you positioning yourself in front of the mobile movement?
