Anyone doing business wants to get more leads, who can then be turned into loyal, repeat customers who are eager to spend more cash on your products and services.
The question so many business owners ask these days is, “How do I get more leads into my sales funnels?”
The answer is fairly straight forward. The more value you offer up front to potential customers, the greater the odds will be in your favor of generating more cash for your business.
Couple that with a strong call-to-action (aka CTA) and you create a formula that makes people want to do what you are (strongly) suggesting they do:
“Click Here for Your Free Report.”
“Get Instant Access Now.”
“Send Me the Free Guide.”
And so on.
There is a reason you see certain words and phrases used over and over again in ads, brochures, websites, etc. It’s because they work.
So what are some of the top value-based action words and phrases that can help your business generate more cash? While there are never any guarantees, here are ten that have a pretty good track record:
1. Watch Demo
2. Request a Quote
3. Download Now
4. Free Trial Sign up
5. Chat Now
6. Discover How to…
7. Take a Test Run
8. See What’s Inside
9. Read Now
10. Listen to…
Again, this list is by no means all-inclusive, nor is it the end-all-be-all to value based calls to action. But if you are looking for a way to get started with a new marketing campaign, or you want a fresh idea for an older one, see how you might work one or more of these phrases into your copy.
The secret behind great marketing is testing, testing, and testing again. Play around with these phrases in your next campaign, and compare the results you get. The more value you can offer your targeted market in solving their problems, the more cash you will likely pull in over the long term. Touch your audience at their value point and you may very well create those loyal, repeat customers you dream about.
What calls to action work well for you? Add your ideas to the conversation by leaving a comment below!
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