One of the biggest myths about marketing for businesses of every size is this: marketing's job is to get someone to the point of sale and then marketing is done.
Nothing could be further from the truth.
I recently had the chance to talk with Wayne Mullins of Ugly Mug Marketing on my podcast, Play Your Position about his new book, Full Circle Marketing. (Listen to our conversation here.) Wayne launched his new book this week and he's excited about teaching businesses of all sizes how to get the most from their marketing budgets.
Part of Wayne's leadership mission is to dispel the numerous marketing myths out there, giving businesses hope that their efforts don't have to be in vain. Wayne generously shares the truth about what marketing really is and how businesses of every size can get better results from their time and money.
Some highlights of our conversation include:
-Why so many businesses do marketing wrong (and what to do instead)
-How the latest marketing tactic is probably a waste of your time and money
-The secret to doing marketing better exists with your current customers
-How to engineer trust into your marketing efforts
Plus so much more!
If you're tired of reinventing the marketing wheel every 3-6 months and want a framework that transforms your marketing approach into results you love, grab a pen and something to write with because Wayne takes us inside his powerful system that anyone can use.
No need to ever wonder again why your pockets are empty and you didn't get any results after launching a new marketing campaign. Wayne is a fantastic teacher, who I believe has cracked the code on how to market effectively and actually get the results you're looking for. He shares everything generously in his latest book, Full Circle Marketing.
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