As a Solopreneur, don't worry if you can't figure everything out all at once: your book of business will develop gradually and organically with your story as it grows. And it’s growing right now even as you watch this video.

The important thing is to establish a foundation with a distinct point of view. This is your voice and it’s where your story begins. It’s what distinguishes you in the marketplace from everyone else who does similar work as you do.

Your well-defined point of view will carry you forward and allow you to build up the rest of your business as you go.

Some questions to get you thinking:

✅What is most true for you about what you do that you know at a bone level?
✅Where do most people abandon ship when it comes to the problems you help solve?
✅Who is doing what you do right now, only 10x better and symbolizes where you’re headed?

I think you’ll be amazed at what you discover just by answering these three questions and spending time with what you learn.

Let me know what comes up for you in the comments below.

About

Mary Lou Kayser

Mary Lou Kayser is a bestselling author, poet, and host of the Play Your Position podcast. Over the course of her unique career, she has influenced thousands of people to become more powerful as leaders, writers, and thinkers in their respective professional practices. She writes, teaches, and speaks about universal insights, ideas, and observations that empower audiences worldwide how to bet on themselves.

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