Strategy

Starting Today

ByMaryLou Kayser December 31, 2015September 3, 2018

Today is the day millions around the world will commit to starting something new.

Starting today…

One year ends. A new year begins.

Starting today.

Everything is possible.

Strategy

Could Your Online Profile Photos Be Hurting Your Business?
October 25, 2011September 3, 2018

Is it just me, or do some people choose, shall we say, less than professional photos to use for their online profiles? I am not referring to private albums created for friends and family only on sites like Facebook. As far as I’m concerned, you can put whatever photos you want there if you’ve got…

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Strategy

Just Don’t Give Up
December 16, 2014September 3, 2018

It’s that time of year when pressure builds to be and do more. More parties. More presents. More food. More expectations. Anne Lamott — the Queen of don’t give up quotes — understands this and reminds us to stay hopeful in spite of these [manufactured] demands on our time and money. That it’s hard for…

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Strategy | Writing

LinkedIn Week in Review: The Creator Economy
May 17, 2024May 17, 2024

As another week comes to a close, I’m reviewing the content I’ve shared on LinkedIn. [You can see that content and follow me on LinkedIn by clicking here.] For this first official edition of what I’m loosely calling my LinkedIn Week in Review, I will highlight what my posts explored for the last five days….

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Strategy

Beyond the Mic Drop: What All Marketers Can Learn from Lady Gaga’s Super Bowl Halftime Show
February 6, 2017September 3, 2018

If you were one of the billions of people who tuned into Lady Gaga’s Superbowl halftime show yesterday, you witnessed a professional marketer who knows exactly what she’s doing, why and when. Beyond her stunning aerial acrobatics, fiery costume with matching boots, and dramatic mic drop / football catch, Lady Gaga also showcased why she…

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Strategy

3 Reasons a Conference Needs to Be a Part of Your Content Strategy
May 8, 2015September 3, 2018

With the spotlight shining brighter than ever before on leveraging the Internet for growth and profit, entrepreneurs and companies can do themselves a big favor when they consider adding a conference or live event into the mix of their ongoing content strategy. Conferences are big business and for a big reason: They work. On many…

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Strategy

Branding and Social Media — Don’t Serve SPAM on Your Facebook Table
June 18, 2013September 3, 2018

Saw this post on a friend’s Facebook page the other day: “Tired of the frustration when it comes to marketing your home business? If you’re hurting for leads, but don’t have a fortune to spend on the training to learn how to get leads…then you’ve got to see this… You may not know it but…

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