being an entrepreneur

  • Snow Day

    Today is a snow day. The second one in a row. Most of the city is shut down. Schools are closed. For any of us living on a hill or mountain, we are housebound unless someone has snow tires or chains. But even many of those who have the means to get out choose to…

  • Word of Mouth

    [su_quote cite=”Seth Godin”]The brand of the future…is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from…