The Creativity Effect

In a world that’s constantly shifting and full of distractions, The Creativity Effect gives you a practical way to stop chasing shiny objects and start making meaningful progress toward fulfilling your goals and vision. It’s a blend of timeless creative principles and today’s AI technology, designed to help you tap into what’s possible and make it happen.

With this approach, you’ll learn how to:

-Treat creativity as a skill you can develop, not something you're just born with.
-Use AI as a tool to support and enhance your creative process, not replace it.
-Align your work with your values so you can build a life that feels fulfilling and impactful.

It works for me. It works for others. The Creativity Effect can work for you, too.

Why The Creativity Effect

Let's face it. Life gets busy. Whether you're running a business, leading a team, or figuring out what to make for dinner tonight, it’s easy to feel stuck or overwhelmed. The Creativity Effect helps you cut through the noise and actually make progress without feeling like you're constantly chasing your tail. It’s not about being artsy; it’s about using creativity to think differently, solve problems, and move forward with confidence.

Here’s what it can do for you:

New Ways to Tackle Challenges

You know how sometimes you hit the same wall over and over again? This helps you break out of that cycle. With a mix of fresh thinking from your mind combined with AI, you’ll start seeing solutions you didn’t even know were there.

Smarter Productivity, Less Overwhelm

There’s always too much to do and never enough time, right? This framework helps you focus on what actually matters, cut out the fluff, and get things done without feeling completely drained. Think of it as working smarter, not adding more to your plate.

The Strength to Handle Life’s Curveballs

Life loves to throw surprises our way. This approach gives you the tools to stay flexible and roll with the punches instead of feeling like you're constantly in crisis mode.

Stronger Connections That Matter

We all want to connect better—with our teams, our clients, our families. The Creativity Effect helps you show up in a way that’s real and build relationships that actually mean something. No fluff, just real connection.

Clarity About What You Really Want

It’s easy to get distracted by what everyone else is doing, but this helps you tune into what you actually want. (A novel concept, I know, but roll with me here.) It’s like finally clearing out all those clothes from your closet that no longer reflect who you are becoming. Think of it as putting the mental clutter out on the curb so you can focus on the stuff that really lights you up (and the clothes that make you feel like a million bucks).

Confidence to Take Action

When you trust your own creative instincts, it’s easier to make decisions, take risks, and step into whatever’s next without second-guessing yourself at every turn.

A Long-Term Approach That Works

Forget the quick fixes and trendy hacks. This is about building something that lasts—growing at your own pace, staying true to yourself, and figuring things out in a way that feels right for you.

Why I Do This Work

For decades, I’ve known my purpose: to share my creative work as a means of inspiring others to embrace their own creativity. But my mission doesn’t stop there.

My goal is to help individuals—leaders, teams, and organizations—fall in love with the process of self-discovery and self-expression as a means of staying relevant. It's not enough to "Know Thyself" as Aristotle advocates. Now you also have to know the tools and how to use them for yourself.

When we take time to explore who we are and what we’re capable of, we’re better equipped to serve at our highest and best levels.

This is a cornerstone of The Creativity Effect. It’s also a daily practice that requires dedication, resilience, and support—because meaningful work like this isn’t a day at the beach lounging on the sand.

Fueling Creativity Every Day

Here’s how I keep The Creativity Effect alive in my own life:

Journaling: Starting each day by putting pen to paper and clarifying my intentions.
Designing My Presence: Curating how I show up, whether it’s through my wardrobe, my words, or my actions.
Creating with Purpose: Writing books, recording podcasts, imagining new programs, and developing workshops that spark transformation.
Staying ahead of the Curve: Part of The Creativity Effect is something I call ABL -- "always be learning." I don't just talk about AI in theory. I use it every day as a strategic advisor and creative co-pilot, learning what works and what doesn't.

Every action is infused with intention, alignment, and the conscious choice to grow. By committing to these practices, I can show up as my fullest, most vibrant self. This is the version of me the world needs, and it’s the version of you the world needs, too.

Who Can Benefit from The Creativity Effect

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Solopreneurs in a Growth Phase

You’ve put in the work, and now it’s time to take things further. Whether you’re refining your vision, expanding your reach, or figuring out how to juggle it all, The Creativity Effect helps you build smarter, think bigger, and stay true to your goals.

If you’re interested in:

Strengthening your creative edge and stay ahead of the curve
Using AI to streamline your workload and make better decisions
Building a business that aligns with who you are and where you want to go

Let’s connect and make it happen.

SMB Leaders

Running a business today means constant change, new challenges, and bigger expectations. Your people are looking to you for direction, and you need strategies that actually work in the real world. The Creativity Effect helps you create a culture where fresh ideas thrive, and smart technology supports—not replaces—your team’s strengths.

If you want to:

Lead with confidence and clarity in an unpredictable world
Build a team that thrives on creativity and adaptability
Use AI to work smarter, not harder

Let’s talk about what’s next for you and your business.

Professional Women Who Refuse to Be Invisible

You’ve worked too hard to be overlooked or sidelined. You’re smart, capable, and ready to step into what’s next—without waiting for permission. The Creativity Effect gives you the tools to trust your instincts, challenge the status quo, and move forward with confidence.

If you’re looking to:

Own your voice and lead with authenticity
Navigate career shifts and life changes with clarity
Leverage creativity and technology to create real opportunities

Let’s explore how you can take control of your next chapter.

As a speaker and workshop facilitator, I bring The Creativity Effect to life for audiences ready to think differently and lead authentically. Whether it’s a keynote address or an interactive workshop, I help individuals and teams tap into their creative potential, discovering new ways to solve problems, foster collaboration, and drive meaningful change.

A Call to Action

The world doesn’t need half-hearted leaders or outdated strategies. It needs fully present, fully engaged individuals willing to embrace change, create without apology, and kick some ass.

That’s the power of The Creativity Effect!

Let's build the future together!

it's time for The creativity effect

Interested in bringing this transformative approach to your organization? Contact me today to explore how I can help your team activate their creativity and align with their highest potential.

MaryLou Kayser, Founder of Kingfisher Media Publishing, brings over 30 years of expertise to audiences worldwide. Through her books, workshops, and podcast she shares the proven science, tangible benefits, and life-changing impact of making creativity a central part of your personal and professional life.