The Power of Pre-validated Content

Anyone who uses content as part of their business (and that's a good portion of the population these days) knows that coming up with new ideas from scratch can become a drain after a while.

It's not easy being original every time you want or need to post something!

Enter pre-validated content, content that already has a runway behind it so all you have to do as a creator is put your own spin on it and watch it take off.

If you've been with me for a while, you know how much I love living the creative.

It's pretty nice.

I love that my daily work involves coming up with new ideas, executing on existing ideas, and seeing creative projects through to launch.

My latest creative writing project (The River Only Runs One Way) is in the final stages before its official launch next month. The countdown and never-ending laundry list of things to do ahead of hitting "publish" is taking up a good slice of my time these days.

However, just because I have one thing about ready to enter the world doesn't mean I can stop doing everything else.

This includes creating and posting content in various places (Like here on my website. And over on LinkedIn and Instagram.) to keep the conversation going with my network, as well as attracting new people into my sphere.

And of course, on Apple Podcasts, Spotify, and all the other destinations my podcast visits each time a new episode drops.

Enter the Power of Pre-validated Content

The term pre-validated content is new to me. I mean, super new. Like, from my studies this week.

I saw it appear on several different LinkedIn posts by people who study and then report in excruciating detail how to get the most out of that platform.

Pre-validated content seems to make the recommended list time and again.

For those who are also on the front end of learning what pre-validated content is and why it can be a game changer, a good way to think about is through studying what people resonate with on social.

You can come at it from a category angle, say travel or fitness. Look for popular posts in these categories, then put your own spin, perspective, and/or experience on the same kind of content without copying directly from the original creator.

This can be a huge time saver because now, instead of having to come up with your own ideas over and over again, which can get difficult and downright exhausting, you can leverage what's buzzing online, only through your lens.

It can also mean your audience is already primed for what you're sharing. You won't have to work nearly as hard to get them to engage with what you post because they are already thinking about the general topic.

Obviously you want to make sure the pre-validated content you use aligns with your business, brand, purpose.

For example, I'm not going to leverage pre-validated content from the travel industry because that's not the focus of my work. 

I love to travel, but my end game is not to sell trips or experiences or services within this category.

But give me some pre-validated content in the creative industry and I'm putting my plane on that runway.

Pre-validated Content Saves Time

I'm big on finding ways to continue creating solid content associated with my mission to help people live a more creative and thus fulfilling life.

Understanding and writing about the power of pre-validated content is a natural fit for what I do.

Saving time, sharing insights that resonate, and eventually attracting people to working with me in a creative capacity are all positive effects pre-validated content can generate.

Have you used pre-validated content in your work? How has doing that made a difference?

I invite you to share your experiences with pre-validated content in the comments!