How Stories Can Spark the Creativity that Leads to Innovation.

Even if you’ve never used storytelling as a business strategy before, find out what stories can do for you, your brand and your bottom line.

Here are a few of the ways adding storytelling into your next innovation initiative can really make a difference. Some of them may be useful to you.

1. When Your Story’s Straight, Business Is Great.

What can happen when you leverage the power of telling stories into your business strategy?

  • You can attract more clients.
  • You can make more sales.
  • You can build better teams.

And perhaps most importantly, telling your story makes you matter more.

You become more relevant.

You count.

2. Look Who’s Using Storytelling

Many of today’s biggest and most powerful companies including Google, Nike, and Progressive Insurance have successfully tapped into the power of storytelling to create massive results in brand recognition, marketing, and sales.

Indeed, storytelling has become one of the marketing world’s pets, and with good reason.

It works!

There are countless case studies showcasing the power of using story to get desired results.

There is no reason why you can’t do this, too.

3. Stories Solve Problems

There is no problem that can’t be solved with a better story.

Want to get ahead in your business or career?

Create a better story.

In fact, getting ahead today isn’t about using the latest high tech tool or social media gizmo. Don’t get me wrong. I love systems and tools! They just won’t get the job done on their own.

In today’s noisy and crowded business climate, you’ve got to know how to tell your story. Really, really well.

And then leverage systems and tools to deliver your story any time, any where, on any device.

4. Great Leaders Are Great Storytellers

Research proves again and again that stories work for business because:

  • Stories invite your audience to insert themselves into the narrative 
  • The audience will take your story and make it their story
  • A good story has the ability to make an emotional connection that stays with your audience long after the experience has ended

Regardless of what you do or what profession you are in, the next generation of leaders in all industries across the globe will be the people who can tell the best, truest story.

Not some narrative cobbled together by clever spin doctors. But one that comes from the most human of places: the heart and the soul. One that connects with others because it’s transparent, personal, authentic and real.

5. Learn High Impact Storytelling Strategies with Mary Lou

storytelling strategiesMy name is Mary Lou Kayser, and I can teach you how to leverage stories to improve your life and grow your business. The truth is, even if you haven’t the foggiest idea where to start with stories, you can learn how to craft ones that will make an impact, attract the right people to you, and maximize your ROI so you get the results you’re looking for.

Be sure to get a copy of my free eBook “7 Kinds of Stories Every Leader Ought to Master.” Put your name and email in the bright turquoise box to download it instantly.

Make it a great day!

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