When you know how to tell a story well — bonus points when it’s your own story you’re telling — you considerably increase your chances of:
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- Not being boring
- Making someone smile
- Making someone laugh
- People remembering you
- Feeling good about yourself and the world in general
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Certainly, there are oodles more positive side effects of effective storytelling, but this is a good start for now.
In our screen-centered world, the ability to tell stories well is sadly lacking. People just aren’t practicing the sport. And yes, storytelling is a sport because it’s active and involves the body moving beyond an index finger flying across a heat sensitive keyboard.
The Internet is crammed with blog posts, tweets, even videos promoting the need for more people and businesses to use storytelling for everything from marketing to talent development.
Stories are the fuel in the engines of tomorrow’s successful businesses and endeavors.
Yet despite the backlog of evidence supporting this notion, very few companies are doing anything about it.
It’s not enough to say how important telling stories well is to growth. To get on board that rocket ship, you’re going to have to invest time and resources into learning the practice.
The question is, will you?
Will you commit to learning how to tell a story well?
To put a smile on someone’s face?
To make someone remember you?
To seal your next big deal?
To fall asleep at night knowing you gave it everything you had and left it all out there on the stage and there was nothing, I mean nothing, more satisfying than that?
